MARTINEZ-HAGUE, P.; LAU, M.; MACARACHVILI, A. Understanding alumni loyalty from a relational marketing approach. ICAReAlumni Conference Proceedings, [S. l.], n. 4, 2022. DOI: 10.34630/icar.vi4.4782. Disponível em: https://ipp.josekarvalho.net/index.php/ICAR/article/view/4782. Acesso em: 15 jun. 2025.